Beyond Discovery

Toward a Design Driven Scrum: Embedding Design in Agile AI Development

In my Final Master Project, I explored how design thinking and user-centered design principles can be seamlessly integrated into Agile AI development within a major Dutch e-commerce company. The project addressed a critical gap between AI developers and end-users by introducing a Design-Driven Scrum approach—balancing Agile methodologies, Dual-Track Agile, and Design Thinking to support both rapid iteration and in-depth user exploration.

Through a structured, iterative process consisting of four key phases "Understand, Imagine, Create, and Scale", I worked to embed user-centered practices into the team's workflow, embracing a cultural shift toward prioritizing real user needs from the outset. A key outcome of this project was the co-creation of reference cards, designed as tangible tools to guide and align teams in their discovery track activities. As well as, UX research, UI Design, User-centered backlogs.

What drives me is not just improving systems, but collaborating with stakeholders to build ownership, because true impact comes from shared commitment and vision.